Birmingham’s Resorts World Arena will be renamed bp pulse LIVE as part of a new sponsorship agreement between the NEC Group and bp pulse, one of the UK’s leading rapid and ultra-fast electric vehicle (EV) charging networks.

Located on the NEC Campus and renowned as Birmingham’s hottest live event venue, the 15,600 capacity arena, will adopt its new name on 1 September 2024.

bp pulse aims to make bp pulse LIVE a top choice for EV drivers attending events. With the bp pulse Gigahub™ - one of the UK’s largest public EV charging hubs with 180 charging bays - conveniently located nearby, concert-goers can recharge their EVs before or during an event.

This new venue sponsorship with one of the UK’s leading live events businesses, NEC Group, marks a significant moment in the collaboration between the events and transport sectors. While bp pulse aims to support drivers in their transition and increase EV travel to and from the venue, the NEC Group is dedicated to providing the highest quality visitor experiences.

The deal expands bp pulse’s relationships in the live music events industry, which already include its sponsorship of community music charity, Music Workshop, and title sponsorship of CarFest, the UK's largest family fundraising festival founded by Chris Evans.

For more information, please visit bp pulse LIVE here.