Smart Works has opened a week-long pop-up shop on Link Street at Bullring, with all proceeds going towards unemployed women across the West Midlands transform their lives through interview success.

Opening on 10 April and running until 17 April, the shop will offer new and nearly-new womenswear donated by top retailers - all available at significantly discounted prices.

Supported by Bullring, who have provided the retail space free of charge, the pop-up will feature clothing and accessories from big name retailers including Whistles, Hush, Varley and others.

Shoppers can expect a curated mix of high street and designer labels, all at discounted rates - with the added benefit of supporting a charity with a clear and impactful mission.

Smart Works Birmingham provides free, one-to-one styling and coaching to women who are out of work and struggling with preparing for job interviews. Each client receives an interview outfit to keep, followed by practical coaching in attempts builds confidence, helping them to perform at their best. The charity has showcased their tangible impact nationally, with 63% of Smart Works clients across the country going on to get the job they interviewed for within a month of their first appointment.

The majority of women who come to Smart Works face significant barriers to employment, including financial hardship, long-term unemployment and low self-esteem. Many arrive without suitable clothing for an interview and often lacking belief in their own ability. By providing practical tools and personal support, Smart Works helps them turn a daunting experience into a moment of possibility.

The Birmingham centre is one of 11 Smart Works locations across the UK. Since opening in 2016, the team has supported over 2,000 local women - and demand continues to grow.

Visit the Smart Works pop-up on Link Street, Bullring, Birmingham from 10–17 April 2025. Every purchase supports the charity’s mission to empower unemployed women to succeed at interview and transform their lives.