This November, Clays will open the doors to its third venue, in Birmingham’s historic Piccadilly Arcade.

This announcement follows an impressive £6 million fundraise, led by French leisure and entertainment group Otium Leisure.

Having already made a name as London’s premier clay shooting destination, the funding will be used to power further growth as the brand continues to stand at the forefront of innovation within the activity bar space. The new launch marks a pivotal moment for the brand’s expansion, with Birmingham becoming Clays’ first national site.

Using its proprietary technology, Clays offers an experience like no other, within a sleek and stylish setting. The Birmingham location will allow players to decide between a semi-private peg or their very own private room, where they can choose from a collection of six, fully digitalised, games.

Transporting players to quintessential British shooting grounds, the games encourage a healthy dose of competition. Clays’ unique software ensures maximum precision down to the sub-millimetre, replicating the real life sport in a truly immersive experience.

With a capacity for 500 guests, Clays Birmingham will be split across three floors in an impressive 12,000 sq. ft space. Clays Birmingham will be home to 8 traditional shooting pegs, 4 of which will be in private rooms. Each of these pegs will have their own designated area, allowing plenty of space for shooting, eating and entertaining; guests will be able to order food and drink direct to their peg, from their very own kiosk.

As with Clays Canary Wharf and City, food and drink will be at the heart of the Clays Birmingham offering. Blending classic flavours with contemporary and innovative techniques, Clays Birmingham will deliver a premium menu that exceeds expectations of what the culinary experience at an activity bar is.

Clays Birmingham will open towards the end of 2024, with more venues to follow in 2025. For further information on Clays and bookings, please visit clays.bar