Stylish indoor golf club and lifestyle hospitality brand, Pitch, has unveiled plans to open a new venue on Birmingham’s Colmore Square as it embarks on an ambitious expansion plan beyond London.

With eight state-of-the-art simulator bays and a custom club-fitting bay, Pitch Birmingham will bring a new kind of golf and entertainment to residents when it opens in April 2025.

Priding itself on being so much more than simply an indoor golf venue – Pitch is a lifestyle hub that offers an innovative and social experience. Open seven days a week, several late-night DJ slots complement a relaxing vibe, with a food and beverage offering blending tempting treats with a healthy day menu and delicious cocktails.

Eliminating barriers that often prevent people from enjoying the game – including space, time and physical demands – Pitch venues make the sport more diverse and accessible to all. Each Pitch venue uses high-tech simulator technology to accurately recreate the experience of real golf, where guests can receive teaching from qualified professional coaches or play for fun with friends.

A variety of game formats are available across some of the world’s greatest courses – including the Old Course at St Andrews Links, a venue named after the same apostle as Birmingham City FC’s home ground. Pitch Birmingham will incorporate all the key elements of the brand’s success elsewhere, including an academy to help women get into the sport (in partnership with Adidas) and a premium space reserved exclusively for use by members and their guests.

For more information, visit Pitch’s website here.