This week, UK Theatre launched Love Your Local Theatre, a new campaign encouraging the public to support their local theatres as they begin to recover from the impact of Covid.

Many Midlands theatres have joined over 100 theatres UK-wide to offer the biggest ever 2-for-1 ticket offer to National Lottery players who attend a show during the month of March.

The campaign, run by leading theatre membership body UK Theatre and made possible by the support of The National Lottery, is providing up to £2 million to subsidise over 150,000 tickets across the UK. National Lottery players are being offered the chance to buy one ticket and get another free for participating shows as a thank you for the £30 million they raise every week for Good Causes, including support for the performing arts and theatres during the pandemic.

From classic musicals and beloved plays to family shows, comedy, dance and more, Love Your Local Theatre has brought together local theatres from across the UK to give players the chance to experience the magic of live entertainment for less this spring, whilst giving back to their local entertainment communities.

The Love Your Local Theatre promotion is available to anyone who is a National Lottery player and possesses a National Lottery ticket. From 1 February, players can purchase tickets at available performances taking place during the month of March. Keep checking the website for more venues being added each day.

List of participating theatres in the Midlands are: Belgrade Theatre, Birmingham REP, Malvern Theatres, Midlands Arts Centre, New Vic Theatre, Palace Theatre Redditch, The Alexandra, Victoria Hall and Warwick Arts Centre.