Celebrated Birmingham-based jewellery designer Poppy Elder is set to dazzle the region once again with the latest additions to her award-winning Signature Collection.

Handcrafted in the historic Jewellery Quarter, the new designs blend timeless craftsmanship with rare, ethically sourced gemstones, offering one-of-a-kind pieces that are as meaningful as they are beautiful.

A third-generation jeweller with over 16 years of experience, Poppy is renowned for creating unique engagement rings and bespoke designs that tell a story. Her Signature Collection showcases her passion for precision and innovation, featuring ready-to-wear jewellery that celebrates life’s special moments.

The latest additions to collections feature stunning selection of designs, ranging from bespoke diamond necklaces, like the Blue-Green Sapphire and Diamond Pendant Necklace and the Brown Diamond Pendant Necklace, to rings that ooze elegance, including the Fancy Pink Diamond Ring, the Brown Cushion Diamond Engagement Ring and the Cushion Diamond Engagement Ring.

Each piece is carefully crafted using ethically sourced gold or platinum and adorned with extraordinary gemstones, reflecting Poppy’s dedication to ensuring the jewellery quarter is the home of sustainable jewellery. With Fairtrade gold, traceable diamonds, and luxury recycled packaging, every detail of the collection embodies ethical luxury and timeless craftsmanship.

Speaking about the launch, Poppy shares: “I wanted this collection to celebrate individuality and rarity. Each design showcases the unique beauty of unusual gemstones while blending classic elegance with contemporary twists. My goal is to create jewellery that not only captures attention but also evokes emotion, becoming a cherished part of someone’s story.”

The Signature Collection is a reflection of Poppy’s distinctive approach to jewellery design, combining luxury, balance and personal touch. Her expertise - honed through years of working with Europe’s largest jewellery manufacturers and a direct, one-on-one approach with clients - has earned her a reputation for excellence in the jewellery industry.

Commenting on why it’s so important to launch this collection in Birmingham, Poppy adds: “Birmingham, and particularly the Jewellery Quarter, holds a special place in my journey as a founder, as it’s where my journey as a jeweller began. The craftsmanship here is incredible, and I’m so proud to be part of it, creating pieces that blend tradition and innovation. This city has always been full of creativity and talent, and it’s amazing to be a part of keeping that legacy going strong.”

These new additions to the collection offer a perfect blend of ethical luxury and exceptional craftsmanship, making them ideal for customers who value quality, rarity, and sustainability.

Poppy Elder Fine Jewellery’s Signature Collection is available for purchase at poppyelder.com