Birmingham City Football Club has joined forces with global reggae stars UB40 to officially launch the Club’s naming rights partnership, St. Andrew’s @ Knighthead Park, on 1 April, with the world premiere of the band’s new album UB45.

It will be UB40’s ‘kick-off’ concert for its extensive 2024 World Tour. The Club will unveil new St. Andrew’s @ Knighthead Park stadium branding at the event.

The concert is part of an ‘Easter Day Double Header’ with the Sky Bet Championship match versus Preston North End (PNE) which kicks off at 3 pm. The UB40 concert is included in the price of the ticket for the match.

The concert will start at 5.45 pm and last one hour. Fans can expect to hear the much-loved classic hits along with a sprinkling of new material from the upcoming ‘UB45’ album on a pre-built stage behind the goal in the lower Gil Merrick stand.

Season ticket holders will automatically receive their ‘Easter Monday Double Header’ ticket and tickets will go on sale at 10am on 18 March for Blues fans that have purchased three or more home games during the 2023/4 season, and 10am on 20 March for all ​remaining Blues fans.

The Club encourages Blues fans who have not been to three or more home games this season to attend upcoming games against Southampton on March 2, Middlesborough on March 12, and Watford on March 16 to increase their chance to purchase a PNE/UB40 Double Header ticket.

In addition, there will be opportunities at each game for fans to win PNE/UB40 Double Header tickets.

For more information, visit: on sale here.