Utilita Energy and NEC Group have agreed to an early extension to their existing multi-year partnership, which includes the naming rights for Utilita Arena Birmingham.

As part of the seven-figure deal, the Birmingham city centre venue will carry Utilita’s name through to 2030 – covering hundreds of big-ticket entertainment events.

The extended partnership demonstrates the UK’s leading Pay As You Go Energy supplier’s commitment to the city and wider region.

Both organisations will also use the major deal to widen the reach of Utilita’s award-winning energy efficiency campaign High5. This estimates Birmingham city residents could save almost £250m – up to *£316 per household, per year.

The agreement will also have a heavy focus on charity and sustainability.

In what is believed to be a UK first, the arena has renamed its VIP lounge after the supplier’s partner charity, Utilita Giving, which supports people in food and fuel poverty.

Utilita, which aims to be a net zero business by 2030, will also work side by side with the venue to support its own sustainability goals.

For more information about the partnership, visit Utilita Arena Birmingham.