The West Midlands is preparing for a significant economic boost and increased global profile as it plays host to a massive month of sporting action, with three major international tournaments set to draw visitors to the region.

Throughout March, the West Midlands will be the backdrop as the world’s best badminton, kabaddi and esports players thrill more than 50,000 fans in arenas across the region, plus an estimated television audience reach of hundreds of millions of people.

The YONEX All England Open Badminton Championships (11-16 March, Utilita Arena, Birmingham); The Paddy Power Kabaddi World Cup 2025 (17-23 March, Wolverhampton, Birmingham, Coventry, Walsall); and ‘Game On Birmingham’ (26-30 March, Solihull), including the British Esports Cup (26 March), West Midlands Unwrapped (28 March) and Rocket League Championship Series (RLCS) 2025 Major Birmingham (29-30 March, bp pulse LIVE, Solihull), are anticipated to bring £5.8 million in economic impact for the West Midlands.

The YONEX All England Open Badminton Championships is one of the world’s oldest and most prestigious tournaments, with some of the globe’s most impressive athletes competing across five different disciplines for the chance to be crowned champion. The event is an international festival of badminton – the “Wimbledon of the shuttlecock world” – with players from nations including China, India, Japan and Malaysia descending on Birmingham, which has hosted the tournament since 1994.

RLCS 2025 Major Birmingham welcomes some of the world’s best Rocket League players to Solihull to compete in a fast-paced, action-packed esports tournament, which combines the thrill of football with rocket-powered cars. In front of up to 10,000 fans packing bp pulse LIVE across the weekend, with more than three million hours’ worth of viewing online, 16 teams from around the world will compete for the first trophy of the RCLS 2025 season. The British Esports Cup 2025 will additionally give players as young as 13 the chance to win a £5,000 prize alongside some of the UK’s best Rocket League esports talent, and West Midlands Unwrapped will be an opportunity for business leaders to network and identify future growth opportunities in esports.

Having already hosted the Super League Basketball Trophy Finals in January and UK Athletics Indoor Championships in February, March will see the West Midlands host more Champions League football as Aston Villa face Club Brugge in the second leg of the tournament’s round of 16 (12 March). The region’s new netball team – Birmingham Panthers – will also play their highly-anticipated first Netball Super League match at bp pulse LIVE (21 March).

The Paddy Power Kabaddi World Cup and RLCS 2025 Major Birmingham are two of the nine cultural and sporting events to have shared £3 million of Commonwealth Games legacy funding.

Buy tickets for YONEX All England Open Badminton Championships, Kabaddi World Cup and RLCS 2025 Major Birmingham now.