Shrewsbury is set to host its first Pride festival on 30 September.
The event, which will include a parade and entertainment in the Square, was initially planned on a smaller scale but after support from various local organisations, has developed into a major celebration.
Organiser Philip Davies tells the BBC that "it is something that the town is ready for".
"What has been wonderful is how supportive everyone has been for it. We've had smaller appearances, but to actually see the town embracing what is going to be a full celebration is really encouraging.
"It's not the end goal for the town. I would love it to be the start of something, it would be wonderful to see it growing year on year, into something bigger."
Shrewsbury is set to host its first Pride festival on 30 September.
The event, which will include a parade and entertainment in the Square, was initially planned on a smaller scale but after support from various local organisations, has developed into a major celebration.
Organiser Philip Davies tells the BBC that "it is something that the town is ready for".
"What has been wonderful is how supportive everyone has been for it. We've had smaller appearances, but to actually see the town embracing what is going to be a full celebration is really encouraging.
"It's not the end goal for the town. I would love it to be the start of something, it would be wonderful to see it growing year on year, into something bigger."
Image: Shropshire Festivals / Rhea Draycott