Greggs has announced the launch of its first ever official jewellery collection, dropping this Friday as London Fashion Week celebrates its 40th anniversary in high-profile events across the capital.

The limited edition range, which launches this Friday 13 September, comes after a tease was posted across Greggs social channels over the weekend prompting fans to speculate what could be coming soon…

Confirming the rumours this morning, Greggs has announced the launch of “Baked in Gold” will see their most iconic menu items transformed into wearable, 22-carat gold-plated accessories. Designed by renowned contemporary British artist, Dion Kitson. The collection offers a playful twist on the leading UK food-on-the-go retailer's familiar favourites.  From classic Sausage Roll Stud Earrings to a statement-making Greggs Signet Ring, Greggs fans are sure to find the perfect, gloriously golden piece to take their accessory game to the next level. 

The link to shop the Baked in Gold collection will be posted on Greggs social media channels first-thing on Friday 13 September, ahead of a 10am launch. With only a limited number of pieces available, fans are encouraged to act fast to bag their favourite piece. Purchases are limited to five pieces of jewellery per person to ensure as many customers as possible can get their hands on this incredible collection, while allowing each shopper to buy one of each piece if they wish.