The British multi-brand retailer Flannels is set to bring high fashion and luxury designers to Stoke-on-Trent as they plan to open a brand new store at the city's The Potteries Centre.

Flannels will take over the former Scott’s unit on the middle mall, selling a range of designer clothing, accessories, footwear and beauty collections for men, women and children. With labels such as Burberry, Gucci, Marc Jacobs, Tom Ford and Ralph Lauren, visitors will be able to roam around the innovative store exploring the many well-known and emerging brands on offer.

The luxury retailer has over 60 stores across the UK and Ireland with its nearest store located in Manchester, this newest Flannel’s store will bring a variety of new and luxury brands that are not yet available in the area.

Amy Whittaker, Centre Manager at The Potteries Centre, comments: “We are thrilled to announce that Flannel’s will soon be opening at The Potteries Centre. The luxury fashion retailer will provide new and exciting offerings, bringing diverse and popular clothing brands, footwear and accessories to locals and visitors. As Flannel’s continues to expand and become the front-runner for luxury fashion, we are delighted to be chosen as the destination for its latest UK store.

We are continuing to build upon our goal of making the centre a community hub and strive to offer something for everyone by bringing together big-name brands, independent stores, and new and exciting products, all under one roof. We’re looking forward to when its doors open soon and can’t wait to announce more exciting new additions in the future.”

To find out more about The Potteries Centre, visit potteriescentre.co.uk.