Viral baked potato merchants, SpudBros, are opening in Birmingham today - and they're giving away FREE spuds to the first 100 customers.

Birmingham is one of 15 new locations confirmed for this year alone, signalling a major new phase in the rapidly growing partnership between SpudBros, Taster and EG On The Move.

Purpose-built for high-footfall, convenience-led environments, SpudBros Express has been designed to deliver freshly prepared, fully loaded jacket potatoes in minutes, without compromising on quality, flavour or portion size. Whether it’s a quick lunch on a long drive, a satisfying stop between meetings or an early morning bite, the format has been developed to cater to customers throughout the day. The recent introduction of a new breakfast menu further reflects the shared ambition to make SpudBros a go-to choice from the first mile of the journey to the last.

Each location serves the brand’s cult-favourite menu items, from the Tram Classic, loaded with garlic butter, SpudBros’ signature three-cheese mix, beans, crispy onions and world-famous Tram Sauce, to the Spudfather, topped with chilli con carne, tuna coleslaw and bolognese, alongside the ever-popular build-your-own option.

To celebrate the Birmingham launch, SpudBros will be giving away a free spud to the first 100 customers through the doors from 12pm on Tuesday 15 September, with the store remaining open until 9pm.

The new SpudBros Express concession is located at Plot 5, Mucklow Park, Birmingham, West Midlands, B11 3RP. It will be open seven days a week, from 11am-9pm Sunday to Thursday and 11am-10pm Friday and Saturday.