Holidays are coming, holidays are coming (in under budget), now that Lidl has unveiled its very own Christmas cola truck, set to tour Great Britain for the first time ever, with a stop at Wolverhampton.

Touring nine cities, the truck will highlight the magic of giving, sharing and wish-making this Christmas with a pop-up wonderland at each stop. Over 2,000 present boxes are held inside the truck, filled to the brim of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop*. What’s more, 1 in 10 of these boxes will contain a ‘Golden Ticket’, giving shoppers the incredible opportunity to win their Christmas food shop at Lidl**. 

The magic doesn’t stop there, either. Mirroring the supermarket’s new Christmas advert - directed by Oscar-winning director Tom Hooper and centering around the power of wish-making - Lidl will be making fan’s wishes come true in the real world.

Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family - whatever that may be. In the spirit of creating a magical Christmas with Lidl, the retailer will then grant a number of them, making dreams big or small come true. 

In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland. Visitors can step inside a life size present box, ringing a bell for a surprise season’s treatings, or try Snowmallows, festive biscuits and more on show. 

Joanna Gomer, Marketing Director at Lidl GB, commented “Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we'll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun.” 

Lidl's Freeway Cola Truck will stop off at 22 Victoria Street & Bell Square, WV1 3NP on Saturday 23 November.

*Lidl’s 2000 Present boxes will be given away on a first come, first served based at each location.  

**Value of coupon is £100 and is only redeemable via Lidl Plus. Coupon can only be used once. Alcohol, infant formula and gift cards do not count towards the spend amount and discount will not be applied to these items.