Indie singer-songwriter Casey Lowry will headline Newhampton Arts Centre to kick off the new partnership between Music Venue Trust and Coca Cola, that will see the drinks brand support the grassroots music community.

The first activity will involve a series of gigs organised by Music Venue Trust, the charity that represents over 900 UK grassroots music venues (GMVs). MVT have secured Cheshire-born indie-pop singer-songwriter Casey Lowry to headline a run of 13 shows, which includes a show at Wolverhampton's Newhampton Arts Centre on Friday 6 October.

Casey Lowry said; “If it wasn’t for grassroots music venues, I wouldn’t have a career in music. They provide a springboard for every emerging artist and keep the culture alive. Having Coca-Cola on board with MVT will have a huge impact on keeping these awesome indie venues alive and helping the next wave of music come through. We should celebrate this! It’s a huge deal and I feel honoured to be playing.”

Paul Hiskens, Associate Director Partnerships & Sponsorships at Coca-Cola Europacific Partners GB said: “Coca-Cola has a wealth of historical involvement in music and this summer has seen us give music fans a number of epic experiences at festivals across Europe. But we recognise that the festival artists of tomorrow need to play in the grassroot venues of today and by partnering with Music Venue Trust we will help support the venues in a number of ways moving forward.

In our first activity we have funded a series of gigs to allow venues to raise funds, alongside giving fans of Coke Zero an unforgettable night out – and hope that they continue to support these venues ongoing, as we will”

For a chance to win tickets, go into any Co-op, buy a 500ml Coke Zero or Coke Zero Cherry and scan the QR code on the in-store display. The promotion ends on 22nd August.