A mesmerising multimedia attraction which brings the works of Vincent Van Gogh to life in a spectacular sensory show is now open in Birmingham.

Beyond Van Gogh: The Immersive Experience runs at the NEC until Sunday 1 September.

A special VIP preview launch event was held on Wednesday night ahead of the public opening on Thursday, with invited guests having the first chance to explore the moving and magical exhibition.

The attraction has already welcomed 60,000 visitors in Liverpool and more than 35,000 in Glasgow, where it continues to run until 26 August.

And Birmingham art lovers are also flocking to the experience, with visitors describing it as ‘a treat for the senses’, ‘poignant’, and a ‘unique and memorable way to engage’ with the Dutch artist’s work.

Produced by Annerin Productions and Paquin Entertainment Group, Beyond Van Gogh is the largest Van Gogh show ever staged in Birmingham, combining more than 300 paintings with cutting-edge technology and a specially curated symphonic soundtrack to tell the story of one of history’s most influential artists.

Beginning in the Introduction Hall, visitors connect with Vincent van Gogh through personal letters he wrote to his brother, and greatest supporter, Theo.

They then move into the heart of the exhibition – the Immersive Room – where Van Gogh’s paintings are freed from their frames to dominate the space and fully immerse the audience in the incredible detail of his work, awakening their imagination in a playful and dreamlike way as they are enveloped in colourful flowers, cafés and stunning landscapes, shifting and swirling across the projection-swathed walls and floor.

While entry is by timed ticket, visitors can spend as much time as they want inside the experience. First entry is 10am and final entry is 5pm and is open every day except Tuesdays.

Youngsters aged three and under go free, and ticket prices for children aged four to 12 start at £9.60, making it a brilliant day out for families looking to share special memories over the summer holidays.

VIP Experience tickets are also available which include selected Beyond Van Gogh merchandise, flexible arrival times and fast track entry.

And there is also a chance to take part in special Saturday morning yoga sessions on 10, 17, 24 and 31 August which are held inside the exhibition itself.

For more information, visit: beyondvangogh.co.uk