Pershore is a market town in Worcestershire, on the banks of the River Avon. Pershore is in the Wychavon district and is part of the West Worcestershire parliamentary constituency. The town is best known for Pershore Abbey, Pershore College (now a campus of Warwickshire College), and the plums and pears grown locally.

The town contains much elegant Georgian architecture. In 1964 the Council for British Archaeology included Pershore in its list of 51 British "Gem Towns" worthy of special consideration for historic preservation, and it has been listed as an outstanding conservation area. Parts of the abbey, which stand in an expanse of public grassland close to the centre of the town, date from the 11th century. The current structure is far smaller than the original building, which was plundered during the reign of Henry VIII at the Dissolution. The original nave was destroyed. The north transept collapsed later. The present nave occupies the western part of what would originally have been the choir.

The Abbey Park includes a bowls club, children's play area and skateboard park.