Affordable cosmetics line, Make Up Gallery is choosing the city of Birmingham for its biggest ever consumer event to celebrate 10 years and its brand new look this October half term.

The Unlock The Gallery event is taking place on Tuesday 29 and Wednesday 30 October in the Birmingham Bullring. The brand has over 10,000 samples to give away across the two days, as well as a few tricks up their sleeve in the lead up to Halloween.

Shoppers will be invited to spin a wheel to ‘Unlock The Gallery’ where they will open the corresponding door on the gallery wall to find a trick or a treat from the brand. Those lucky enough to unlock a treat can expect prizes such as Make Up Gallery’s new look products, a make-over or spooky glow-up from the on-stand make-up artist, or sweet treats.

Follow Make Up Gallery on Instagram at instagram.com/makeupgallerycosmetics