During the run of The Osmonds: A New Musical at The Alexandra, which plays until Saturday 29 October, the theatre is encouraging audiences to make a donation to their newly launched campaign And they call it...Puppy Love.

The Osmonds: A New Musical tells the story of the five brothers from Utah who were pushed into the spotlight as children and went on to create smash-hits decade after decade, including the number 1 hit, Puppy Love.

The campaign has been created to support Guide Dogs Midlands & East puppies in training and beyond and the 121-year-old theatre is hoping to raise enough money to Name a Puppy, which would be the start of a Guide Dog puppy's life-changing journey.

Every pup named through Name a Puppy will help Guide Dogs to deliver their ambition – a future where every person with sight loss has the confidence and support they need to live the life they choose. Almost two million people in the UK are living with sight loss that has a significant impact on their daily lives. Of those, around 180,000 rarely leave their homes alone and lead lonely, isolated lives. Guide Dogs works for a world where people with sight loss are never left out of life, for a world where being blind or partially sighted is not what defines you.

Donations can be made online here and Guide Dog volunteers will be on hand at The Alex throughout the week to take donations at the beginning of each performance.