Midlands Air Ambulance Charity is set to unveil Mission Critical, a powerful new public exhibition showcasing thought‑provoking stories from former patients, the charity’s critical care crews, and the dedicated supporters who help keep its lifesaving service flying.

The exhibition will officially launch in Birmingham city centre’s Chamberlain Square on Friday 10 April 2026.

Created to mark the charity’s 35th anniversary, Mission Critical presents a compelling photographic journey from the organisation’s first mission in 1991 to the highly advanced, pre-hospital critical care service it provides today. Through striking imagery and deeply personal testimonies, the exhibition highlights how Midlands Air Ambulance Charity’s clinical capabilities, innovation, and operational excellence have evolved over more than three decades. Contributors include individuals whose lives and work have shaped the charity’s legacy.

The outdoor exhibition will be open to the public in Chamberlain Square until 7pm on Sunday 12 April, before touring several of the charity’s flagship events throughout the anniversary year.

Midlands Air Ambulance Charity hopes the exhibition will shine a spotlight on the vital, lifesaving service it delivers across the region. Each mission is carried out by a highly skilled clinical crew comprising of advanced pre-hospital emergency medicine doctors and critical care paramedics, equipped with full life-support medical equipment to deliver hospital-level care at the scene of an incident.

Supporters across the region are invited to share their own stories and messages of thanks by visiting maac35.dedicationpage.org To learn more about Midlands Air Ambulance Charity’s lifesaving work, visit midlandsairambulance.com.