Hundreds of people travelled the length of the country, some even as far as Glasgow, and queued outside a tiny newsagent in Worcester’s city centre - Charlie’s Convenience Store - as it became the only stockist of Walkers Worcester Sauce crisps in the world.

Demand skyrocketed over the past few days after Walkers announced that its Worcester Sauce flavour crisps were back - but only in the city of Worcester. Adding to the excitement, Walkers revealed that the crisps are now even more Worcestershire-y, as this latest batch has been created in collaboration with those who know more about the sauce than most, the people who invented it, Lea & Perrins.

The stockist, Charlie’s, is run by local legend and crisp connoisseur 31-year-old Gubir Singh, known to locals as Gav, whose family took over the shop in 2019.

Gav said: “I was honoured to be asked by Walkers to help them relaunch the Worcester Sauce flavour crisps, now with Lea & Perrins. I’m playing a pivotal moment in the city’s history. I’d just encourage people to pay us a visit while stocks last!”

To celebrate the return, Walkers turned the town purple. A giant 6 metre pack of the Worcester Sauce flavour crisps was floated down the River Severn past the city’s famous Worcester Bridge. The city also saw an influx of mobile billboards, people with sandwich boards slung over their bodies, beer mats and announcements on screens across the city’s public houses…you could not move for purple!

The iconic flavour has been deeply missed since it left shelves a few years ago, and in recognition of the limited access to only the people of Worcester, Walkers has appeased fans by bringing them to the crisps. Four superfans spanning Dartford to Derbyshire were invited by Walkers to make the journey, to be among the first to snaffle the snack.