Oatly is bringing its biggest sampling tour ever to Birmingham, handing out thousands of free coffees to passers-by this month.

Popping up in Birmingham for a five-day period, the Oatly sampling van will appear at Northfield Sainsbury’s between the 24-26 March and in Victoria Square on 27-28 March.

It comes as a recent blind taste test, where participants were asked to try an oat drink coffee and a cow’s milk coffee, suggests that potentially up to four times as many consumers prefer the taste of coffee with oat drink than currently purchase it. This indicates that tens of millions of people could be missing out on a tastier coffee experience every day.